Toronto is the only market in the country where injectables are advertised the way flights are — per unit, on special, this month only. It is worth asking what a per-unit discount actually incentivises. At 190 Dupont St we assess the face first and dose to the muscle, which is a slower way to sell Botox and a better way to administer it.
Neuromodulator is priced per unit almost everywhere. Discount that unit and you have built a business that does better when more of it goes into your face. Nobody states it that way, and mostly nobody intends it — but incentives shape clinical judgement quietly, and in a city with this much competition the pressure is real.
The visible result is a specific Toronto look: a completely still upper face on someone in their late twenties who came in for “a little prevention.” It is not a technique failure. It is a pricing model doing exactly what it was designed to do.
We dose to your muscle pattern, which for some people means considerably fewer units than a standard chart and for others more. Either way the number comes out of an assessment, and it gets written down so the next appointment can be adjusted against it rather than guessed at again.
Beyond the classic three areas, neuromodulators cover a much wider range than most people are offered:
Neuromodulators soften what a muscle does. They do nothing for volume loss, skin quality or bone-level structure — so someone who books Botox for a tired-looking face often leaves disappointed. Where the heaviness comes from the midface, facial balancing with filler or a biostimulator such as Sculptra is the more honest recommendation.
That distinction cannot be made from a photograph or a price list. It is the whole purpose of a consultation, and why we build a Beauty Road Map before injecting anything. See the full Yorkville clinic, or read how the same protocol runs at our Milton clinic.
Because discounting per unit rewards using more units. When the price per unit falls, the incentive to treat conservatively falls with it — and over-dosed foreheads are the single most common thing we assess and correct. We price the plan, not the volume.
Botox is priced per unit, and the number of units depends on your muscle strength and which areas are treated. Any quote given before an assessment is a guess. Your consultation ends with an exact plan and an exact price before anything is booked.
Nurse Jasmine, RN, leads the Yorkville clinic at 190 Dupont St, alongside skin specialist Desiree. The assessment protocol is identical to Milton’s — full-face first, then a plan, then treatment.
Not undone, no — but it does resolve as the product wears off, typically over three to four months, and it can often be improved in the meantime by treating the muscles that are now working unopposed. Bring dates and units if you have them; it changes what we can safely do.
Movement starts to soften around day three to five and fully sets by day ten to fourteen. Most people get three to four months. Chasing a shorter cycle than that tends to build tolerance rather than better results.
No. Consultations are $100 and credited toward treatment booked within 30 days. In a market this competitive, a free consult almost always has to convert in order to pay for itself — which is precisely the pressure we are trying to keep out of the recommendation.
190 Dupont St, Toronto, ON M5R 2E6 — between Yorkville and the Annex.
$100 consultation — credited toward treatment booked within 30 daysStart with an assessment, not a unit price. Your $100 consultation becomes a treatment credit when you book within 30 days.
Book YorkvilleMirror by Nurse Yara Grand Re-Opening · Sat Aug 22, 3–7PM. Reserve your spot — limited capacity.
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